How Our Brains Respond to Different Content Formats

If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. According to a new infographic from Main Path Marketing, different types of content affect our brains in different ways—and also influence what we do next.

The Summary: 

  • If you want to build a relationship, use text.
  • If you want to communicate information quickly, an infographic might be your best choice.
  • If you want highly shareable content, consider something interactive, like a quiz.
  • If you’re looking for content with emotional resonance, go with video.

You just earned points!
Login to save points.
Earn your spot on the leaderboard.

You earned Ochen points!

You're on your way to the top of the leaderboard!