Inside the glorious and lucrative world of Instagram's famous pups

Manny has achieved a lot for a six year old.

He's a philanthropist and social media influencer with more than a million followers on Instagram, including Snoop Dogg and Martha Stewart. He’s appeared on Good Morning America and had his own booth at a music festival. He has numerous licensing and sponsorship deals with brands like Turtle Wax and Dremel.

Oh, and he’s a French bulldog.

Manny the Frenchie, as he's known on Instagram, is not alone. He's part of a growing breed of pet influencers that include other pedigree personalities like shih tzu Potato McTater and Cavalier King Charles spaniel Toast Meets World — they're pictured above, doing their adorable thing.

Each of these doggos have achieved fame thanks to a distinctive personality trait.

Take Chloe the mini Frenchie, who is about half the size of a typical French bulldog. Her petite stature garnered her thousands of adoring fans, and eventually led to sponsorship deals in beauty and fashion. 

Inspired by Chloe, her owner, Loni Edwards, has founded The Dog Agency — an agency that manages internet-famous pets. 

Potato's famous costumes, meanwhile, included Hillary Clinton for Halloween, and have helped earn him notoriety. He has since appeared on the Today Show



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